Task 9: Terminology Quiz

Film term	Definition	Example
Mainstream film	This is a well-known film with a high budget and a big audience.	Fast and furious 6
Mainstream cinema	This is a cinema which only shows blockbuster and well known films.	Odeon cinema.
Independent film	This is a film with a low budget and not a very big target audience as it isn’t very well known.	American honey
Independent cinema	This is a cinema which shows small films as well as big ones sometimes.	Everyman cinema.
Production	This is the company which makes the film.	BFI
Distribution	This is the company that releases and promotes the film (marketing).
Marketing	This is the advertisement of the film, this is how the film attracts its audience.	Trailer
Exchange	This is a platform that people can watch the film on.	Ipad
Multinational conglomerate	This is when a company owns many branches all around the world, such as television, theme parks, radio.	Walt Disney
Monolopy	This is when a single company owns all or nearly all of the market for a given type of product or service.	Disney
Oligopoly	This is a market structure in which a small number of firms has the large majority of market share.	Paramount pictures
Name the big six	20th Century Fox Paramount Pictures Universal Warner Bros Sony Disney
Horizontal Integration	This is the process of a company increasing production of goods or services at the same part of the supply chain.	Disney
Vertical Integration	This is the combination in one firm of two or more stages of production normally operated by separate firms.
Synergy	This is when two companies work together to create a bigger effect than they would have if they worked separately.	Apple - App (game)
Merchandising	This is when the film decides to create products to sell to promote their film.	Frozen teddy - Frozen film.
Ultra violet	A movie system that allows films to be downloaded onto various devices.
Above the line	All the stuff that is in the production budget – costs money.
Below the line	Marketing that doesn’t cost money.	Social media
Technological Convergence/Cross media convergence	This is when two technical items are turned into one.	Sam Smith and Adele - Skyfall
Consumption	This is a sum of information and entertainment media taken in by an individual or group.
Exhibition	This is selling the films onto cinemas either independent or mainstream.
Piracy	This is the unauthorised use of reproduction of another person’s work.